“Our philosophy is a search for quality; our own concept of quality, which — we are well aware — might not coincide with other people’s. We like the idea that our choices are as unique as you are”.

Who We Are

“Whether you’re a beginner or an aficionado, having a bottle of Samaroli in your hand will almost certainly open your senses, mind and spirit.”

We began in 1968. One of the earliest independent whisky bottlers and the first non-English and non-Scottish whisky brand of its time. True to our Italian roots, unorthodox and unconventional flair guides us in our ceaseless pursuit to perfection. We enjoy breaking down walls and celebrating what we see beyond. A dram of Samaroli is to be savoured and enjoyed in a way that the product of a large commercial operation cannot be.

Although a bottle of Samaroli may indeed bear your favourite distillery’s name, you will be surprised. For it will be familiar but different. It will bring your senses alive with amusement and wonder. It will be full of character, opinionated and often quirky — but never boring.

Whether you’re a beginner or an aficionado, having a bottle of Samaroli in your hand will almost certainly open your senses, mind and spirit.


We like this idea that our choices are as unique as you are, and that quality is not perfect. Perfectly imperfect, perhaps.

We are on a mission. To find perfection in quality for all things pertaining to spirits. We do what we do with a strong dose of opinions, questions, risk-taking... Naturally as Italians, we are happy to embrace, challenge and celebrate all this. Along this path we’ve come to realise that differences and uniqueness in fact bring about perfection in terms of quality. And perfect quality at its pinnacle is as unique as you, and I, and they are.

The products we tirelessly search for, taste and bottle, are almost always different and individual in character. As such, every Samaroli bottle should always be opened with a bit of excitement and surprise. Think kid in a candy store. Prepare yourselves for an adventure of the nose and palate where quality is reinterpreted and perhaps continually challenged, as no one is better than the other. But reflecting holistically, the sum of all these perfectly imperfect bottles represents a collection of uniquely perfect spirits — and we don't mean alcohol.


Just as in the wine world there is the standard glass for tasting and other special glasses for famous wines, we feel that our spirits need a specific glass to convey the full spectrum of scents and flavours — lest we lose something. Samaroli is on a quest for the best quality in everything we do. And the glass used to savour also counts.

Therefore we began a collaboration with renowned glass designers to refine a concept of our own. This came to be in June 2011. Its purpose: to avoid any scent concentration. As our products are very rich, they need the right width to naturally develop their aromas without any concentration effect deriving from the glass.

Introducing an “internal step” as a facilitator helps break the alcohol molecules to make the perception of otherwise hidden details possible. In our view it also has a very beautiful shape! Enjoy your drink.